About Smbiz Software
We will increase the value of our company and our global portfolio of diversified brands by exceeding customer's expectations and achieving market leadership and operating excellence in every segment of our company.
e-commerce Platform
An e-commerce platform is a software application that enables businesses to set up and manage an online store.
The application comes with all the necessary tools required to market and sell the products. It also allows business owners to review the store performance, manage inventory, define product pricing, and run promotions.
Like any enterprise software, an e-commerce platform can be on premise or cloud based. Most SMBs prefer a cloud-based e-commerce platform as the upfront investment is almost negligent, and they have the freedom to scale-up or down the usage without making any significant changes in the business.
E-commerce marketing pertains to activities that guide prospects through the conversion funnel. E-commerce marketing enables the following:
1. Creating awareness about your e-commerce store
2. Driving traffic to the store
3. Converting visitors into paying customers