When you use traditional advertising methods, you promote your ecommerce website to a large audience of consumers who may or may not be interested in the products and services you offer. Traditional advertising also lacks data and insights into the performance of your campaigns.

On the other hand, ecommerce digital advertising works differently. With digital advertisements, you can target the consumers who are most likely to purchase your products, increasing your sales and revenue in the process.

Digital advertising for ecommerce websites also comes with lots of data. That means you can easily measure the success of your campaigns and use data to improve and inform new strategies. And as a result, you’ll earn an impressive return on investment (ROI) for your business.